Unite All Originals

When creatives come together, they take their unique forms of originality, collide them, combine them and create things the world has never seen. And those works, just by the virtue of being new, are beautiful and inspiring and become a window into the way artists work together.

Well what would happen if those collaborations, those creative collisions, transcended media and discipline? What would happen if creators joined forces across the globe? That’s what we aimed to find out with Unite All Originals.

In Season 1 Artist/Director SoMe and DJ A-Trak united to create the digital film below as a kick off to a digital experience called The Collider.

The Collider was a digital experience where viewers could pick two artists they’d like to work together and see what that output would be instantly.

THE COLLIDER

In Season 2 we took it back to where Originals began, asking A-Trak to unite with none other than RunDMC to ask the question, “What happens when you reunite and create something new with the perspective of time?”

What we created was RunDMC’s first original track in almost two decades and a music video that rewarded users’ curiosity by unlocking new aspects with each click, and inviting them to remix this new track with artists from their local regions.

CASE STUDY

MUSIC VIDEO

BTS OF DMC