Pokémon Superbowl
As kids, Pokémon unlocked our imaginations, filling us with curiosity and a will to explore. It was more than a game, it was an entire world and we brought that feeling to life in this Super Bowl spot for the game’s 20th Anniversary.
Recognition
CBS 50 Greatest Super Bowl Commercials
“Pokémon’s Super Bowl 50 ad feels like a spot for Nike or Adidas.”
– ADADGE
And fans shared the love: Pokémon’s 20th anniversary not only ignited a fan base, it helped make Pokémon a cultural phenomenon. Again.
30 million
Views and 1 million shares
Case Study
+389 million
Impressions
#1
Voted YouTube ad of the Super Bowl and one of CBS’s Top 10 Super Bowl spot of all time
“Pokémon’s Super Bowl ad is the very best.”