Mechanix Wear 30th Anniversary
Over the last 30 years Mechanix Wear seem to have forgotten that they invented it the performance safety glove. The passing of their founder and CEO, Jim Hale, left them with big shoes to fill and an even bigger question to answer: “Who are we?”
This ‘toolbook’ answers that question by telling the brand’s story as the founders would have told it. Giving employees a better grasp on where they come from, and that the foundation of their success can be traced back to one simple thing: Hand Built Trust.
Recognition
Marketing Awards Gold | Concours Idēa Bronze
Read the whole book here