LA28 Olympics
Los Angeles is an Olympic Village 365 days of the year, filled with artists and athletes, culture creators and global do-gooders from every corner of the globe. The 2028 Olympiad will be a mirror, reflecting the Games back on itself through our global communities, our sport, and our creativity, allowing the world to see itself and feel like it’s coming home.
Recognition
AdAge | It’s Nice That | Los Angeles Times | Design Week
Launch Film
Representatives from all of LA's enclaves would contribute to this campaign by making a bespoke "A" that represents their POV on the city -- whether they're an athlete, artist, musician, entertainer or someone that can't be labeled. Each "A" would be part of a rotating LA28 logo system, used to represent the rich cultural tapestry of Los Angeles. People like Bobby Hundreds, Chaz Bojorquez, Gabby Douglas, Billie Eilish,Ibtihaj Muhammad, Dr. Woo... a total of 26 individual A-Creator films.
A-Creator Films Trailer
Playlist of all the A-Creator Films
LA28 Manifesto Treatment
