ASICS Sole of Kobe

Kihachiro Onitsuka believed that the sense of purpose and drive, found in sport, would revitalize the youth of Japan. On what would be his 100th birthday, we launched “Sole of Kobe,” an animated series telling stories of the man, his philosophies, his company’s history, and its aspirations.

Recognition:
British Arrow Awards Silver for Craft | British Arrow Awards Shortlist for Animation | The Drum | Comm Arts

Hope Onitsuka-san decides he needs to inspire the youth in order to build a better Japan after the war.

A Shot At The Title A traditional Japanese salad inspires a new type of basketball shoe that will help win the title for Kobe High School.

Future Moves A look forward to the future to see how ASICS engineers tackle design and innovation.